Social media marketing has a habit of looking much simpler than it really is. From the outside, it can seem like brands just post a funny Reel, collect thousands of views, fill the comments section with fire emojis, and somehow stumble into viral success. It is not surprising, then, that one of the most common questions marketers hear is: “Can we do something that goes viral too?” Of course. Right after we find the exact formula for making the Sri Lankan rupee behave, getting Colombo traffic...

The digital marketing world in 2025 is not for the faint of heart or the outdated. What worked in 2019 doesn’t even register now, and if...