Followers Don't Build Brands; Trust Does | Social Media Marketing
A lot of businesses today are heavily focused on growing their follower count on social media. And honestly, it makes sense why. It is one of the first things people notice when they visit a profile. A page with 20,000 followers naturally feels more established than a page with 500 followers. That number creates an impression before people even look at the content. But I think the problem starts when businesses begin treating that number as the main indicator of success. Because when you...