You boosted a post. It got 200 likes, a few reactions, maybe a comment or two. And then... nothing. No calls, no orders, no new customers. That's the story for most businesses trying social media advertising in Sri Lanka for the first time. Not because paid social doesn't work here - it works extremely well - but because "boosting" isn't advertising. It's a shortcut that Meta built to make you feel like you're advertising. This guide is for anyone who wants the real version: what platforms...