January gave the team a baseline. February improved efficiency. March reached more people. The useful story is in the decisions between those months.
The brief
Peugeot Sri Lanka wanted qualified enquiries from digital advertising. Echt Social managed the campaign from January to March 2026 and tracked spend, lead volume, reach, impressions and click-through rate as the work progressed.
The objective was not to make every month look identical. It was to learn what each month could tell us, then use that evidence to decide how to spend the next one.
What changed
January established the baseline: 513 leads at an average cost of $1.42 each. In February, the team refreshed creative, adjusted the audience and used a cost-cap bidding approach. The campaign delivered 674 leads at $1.33 each, its lowest monthly cost per lead.
In March, the priority shifted towards greater reach. The team broadened targeting and used a maximum-delivery approach. Reach increased to 213,001 unique users and the campaign generated 593 leads at $1.78 each. The higher cost was a conscious trade-off for finding more people.
What the numbers mean
Across the quarter, the published campaign report records $2,678.44 in ad spend and 1,780 leads. Average cost per lead was $1.51. February produced the strongest lead volume and efficiency; March produced the greatest reach.
That is why a performance report needs more than one headline number. The campaign changed its job as the team learned, and the measurement changed with it.
Figures and campaign details are drawn from Echt Social’s previously published client case study. Results describe the reported campaign period and are not a forecast for another brand.