MARKETING SRI LANKA
The difference between a buttered slice of warm bread versus a dry slice of stale bread, is the difference you see in a marketing campaign with and without high-quality content. A survey done in 2021 found that 59% of consumers feel like companies have lost touch with the human element of customer experience, with 47% of customers saying that they seek downtime from the internet due to digital fatigue.
The aim of the game is to create content that appeases your specific target audience, our market research indicates that using a combination of infographics, videos, tutorials, social media posts and blog is the most successful method to reach your target audience and achieve higher engagement rates.
In fact, Google's search algorithms are trying to transcend text to images, voice/podcasts, and videos, for this precise reason.
SERVICES WE OFFER
As they say ‘content is king’, and for digital marketing, this could not be more true. At Echt we strive to curate individual content plans which resonate with your target audience.
Our basket of services includes photography, content writing, designing social media posts, infographics, tutorials, animations, and creating engaging videos across all social media platforms including TikTok videos.
Our onboarding process also involves understanding your brand, and identifying which types of content would be best suited for your customer base.
A 2022 market survey indicated that 86% of brands found that videos increased traffic to their website, of which 83% stated that a video on their website increased the amount of time spent by an average consumer on their landing page.
Using statistical information and market trends, we at Echt will diversify your content types, bringing in new ideas and helping you push the boundaries of what your brand can be!
Good design is essential for content marketing success. Content marketing needs graphic design to make an impact, and good design is the key to standing out. Professional graphic designers understand how to use color, typography, and layout to create an effective design. They also understand the principles of branding and can create a consistent look and feel for your content. Echt is proud to be part of the web design awards in 2022!
What's better than a creative post design by Echt you ask? A creative animated post! There's just something about animation that makes users stop scrolling and watch the post play out. Echt specialises in designing creative animated posts that help brands grab user attention and make their content more dynamic.
VIDEO CONTENT CREATION
Every brand is looking to invest in video content to create engaging experiences for its users. Video content is important for a number of reasons, not the least of which is that it’s growing fast in demand. Because video is such a visual medium, it can be a great way to engage customers and build loyalty. We help businesses create engaging videos that are brand-centric and enhance their visual identity.
Photography plays an important role for businesses to effectively promote their products or services through social media. Photography can help turn potential customers into paying customers. With today’s technology, anyone can take a picture, but not everyone can take a great picture. That’s where we come in.
How does an average content writer catch fish? Clickbait.
Not us though, at Echt we have mastered content writing down to a science. We provide our clients with content writing services for blog posts, press releases, articles and websites.
Content writing in the post-pandemic era encompasses much more than merely writing original and unique content.
We at Echt understand the correlation between SEO and content marketing and the use of strategic keywords in our content.
We also are of the view that blogging is an underutilised weapon. Each month approximately 409 million people view more than 20 billion pages worldwide. Websites that have a blog are shown to have 434% more indexed pages by a search engine. Yet, blogs are a wholly alien notion to many brands.
Our expert content writing team also specialises in creating personalization strategies for our clients, by identifying segments of visitors with distinct preferences or needs and creating targeted experiences for them.
Onboard with us and writer's block will be a thing of the past!