Introduction: Welcome to the Scroll Zone If people in Sri Lanka aren’t watching Netflix, they’re watching TikTok. Or YouTube Shorts. Or Facebook reels. Or all the above. With one eye on their phone and the other… also on their phone. Short-form video is everywhere. It’s quick. It’s addictive. It’s unpredictable. And it works. If your business is still thinking, “Ah TikTok? That’s for kids doing dances, “you’re missing out. Big time. These platforms are no longer just playgrou

First things first - let’s talk facts . Shopping in Sri Lanka has moved from street-side kades and weekend trips to Majestic City… to swipes, taps, and digital carts full of "just browsing" regrets. E-commerce isn’t having a moment, it’s having a full-on parade. And for retailers looking to ride that wave? It’s time to go digital… or go home. The online retail growth in Sri Lanka has skyrocketed, and the COVID 19 pandemic panic, Pay-on-Delivery culture, and “Insta-influenced”

When Sheraton Colombo wanted to create an unforgettable Mother’s Day brunch, they partnered with ECHT Social to make it a sold-out success. Our mission: transform low-converting call reservations into seamless WhatsApp bookings that convert. The Challenge Sheraton Colombo had struggled with phone call reservations, noticing high drop-offs and fewer confirmations. We needed a smarter, frictionless approach to turn interest into real bookings. The ECHT Strategy Channel Shift to

From Hashtags to High-Impact Growth: An Introduction An online brand possesses the ability to foster connections with its audience...