top of page


Are Blogs Necessary in 2026? (Or Are We Just Writing Into the Void?)
To blog or not to blog, that is the question. With the rise of AI is there any point of blogs anymore? Or are we just being performative Shakespearean's here? Between AI tools answering everything instantly, people getting their information from TikTok and Instagram reels, and attention spans now competing with goldfish (who are frankly winning), it’s a fair question. But the truth is, blogs didn't die. They just had their own glow up! The Reality Check: What Changed? Once up
Chenuli Kulatunga
6 days ago4 min read


The Death of ‘Perfect Feeds’: Why Raw Content is Winning
There was a time when your feed had to look like a curated gallery. Matching colours. Clean grids. Every post was polished until it barely felt human. Now? A slightly shaky front camera video filmed during a power cut is outperforming your perfectly colour-graded campaign. And… it makes sense. Because right now, Sri Lanka isn’t living in a “perfect feed” moment. We’re living in a real life, slightly unhinged, trying-to-make-it-through-the-week moment. And finally, content is
Chenuli Kulatunga
Mar 244 min read


Google Ads for Sri Lankan Brands: Master Performance in 2026
Why Google Ads Matters in 2026: An Introduction In 2026, Sri Lankans don’t just shop. They search first. Thoroughly. Think about it. If someone needs a dentist in Rajagiriya, they search. If they want the best data package combos, they search. Even something simple like wedding cakes in Colombo usually starts with a quick Google search. It has become the first step before making almost any decision. This creates what many marketers call a search-first culture. People don’t w
Chenuli Kulatunga
Mar 207 min read


TikTok Shop vs. Instagram Reels: Where Should Your Brand Invest in 2026?
The digital dust has settled, and the 2026 scorecard is in. We’ve officially moved past the "let’s just post a photo" era and into a high-stakes, video-first economy. The numbers don't lie. E-commerce growth in 2026 has hit a massive milestone, with global social commerce projected to exceed $1.2 trillion this year. Right here at home, the landscape is just as electric. Sri Lanka’s e-commerce sector is eyeing a LKR 500 billion valuation by the end of 2026, driven by over 9 mi
Chenuli Kulatunga
Mar 206 min read
bottom of page
