There was a time when marketing followed a slower rhythm. Campaigns were structured, expensive and heavily controlled. Brands spend so much time putting together a campaign, shooting a polished video ad, and then you run it on TV or Youtube, and you wait. Back then, success often depended on the size of your marketing budget. The more money you invest in production, media buying, and distribution, the greater your chances of getting noticed. It was a system that favoured established brands,...

Strengths of using AI (Artificial Intelligence) in Marketing Speaking from my personal experience, I’ve used both AI and human creativity in my career, and here’s what I actually found out. There was a conversation happening a few weeks ago in my marketing team, and it wasn’t the only time I’ve been in the middle of it. The question has become relevant now: when you need content, do you utilize an AI tool or use your own capacity to think and create something of your own? I’ve been on both...