Fair Squared : Conceptualizing Post Strategy and Design Process

Introduction

Fair Squared has a variety of sustainable products including the menstrual cups which is our main focus, which prioritizes environmental sustainability, long lasting use and comfort. Fair Squared is also a brand that is dedicated to producing ethical, high quality products with the principles of transparency, fairness and accessibility in order to create a better sustaining world with ethically sourced materials and eco-friendly packaging as well.

Our commitment is to empower and inspire women to adopt a sustainable period care by choosing Fair Squared Menstrual Cups by creating a strategy that mirrors its values. This is how we built this vision into a reality

Conceptualisation Process

Conceptualizing a social media strategy for Fair Squared requires a deep reflection and understanding of the brand’s integral values. The brand advocates sustainability, affordability and inclusivity at its heart. With these principles in mind, we reflected this throughout our strategy to be able to connect with audiences to highlight the many benefits the product will bring for its user.

Firstly we have to define our customer persons. We envisioned firstly, women that are curious about better innovative solutions for menstruation to bring them comfort and last lasting use. At the same time, connect this with audiences that who sustainable living as well as educating potential audiences on menstruation and its process while giving the best solution that can be offered for it. With this understanding, we carefully crafted our content to resonate with each of these audiences while inspiring and empowering them.

This strategy is centered on three important pillars:

• Education: Highlighting the benefits of using menstrual cups and and also more knowledge about menstruation itself that most are not aware of

• Empower - Making women feel empowered along with the benefits of Fair Squared menstrual cups as well as for being a women itself

• Sustainability – Highlighting the many ways of promoting sustainability which will lead to a healthier lifestyle and better greener planet

With the core of Fair Squared social media strategy is a clear goal; to connect audiences with purposeful ways of sustainable living as well as providing better period care solutions. To execute this, we have created a content strategy that is positioned with the brand’s values.

•  Understanding audience requirements – we started by tackling the questions, concerns and need of the Fair Squared community as well as potential audiences. What will lead someone to choose a menstrual cup or switch from their current products? With menstruation being a sensitive topic, how can we make it a less taboo topic to be spoken about and debunk any myths related to it? We identified these are were able to created a strategy that not only gives a reason to choose the menstrual cup but also feel valued during their period journey.

• Aligning with Brand values and tones – every content piece made is to directly reflect Fair Squared’s values of sustainability, affordability and inclusivity. At the same time we also make sure each post sticks to the colours and tones of the brand to keep its core principles dignified with every little part of the content

• Fostering education - We aimed to educate audiences about menstrual cups and menstruation with many areas of it that most are not aware but are crucial information for the reproductive health of the potential users of the menstrual cups. This highlights the care and thought of how much the brand cares for its user.

The Design Process

The design process of the strategy is cultivated in creativity, consistency and clarity. Every artwork was carefully created to carry Fair Squared’s mission efficiently. Here is a breakdown of how the design process was approached;

1.Consistency Branding - Fair Squared’s color palette, typography, and logo were all carefully put together into every content piece to maintain the brand principles ans visual harmony. We use soft and natural tones that communicate the eco-friendliness as well as the aspects of menstruation that’s relevant to the brand.

2.Creative Artworks – From creative inforgraphics to carousels, we have explored many different types of formats to keep the content relevant and captivating. For an example; travel-themes content that showcase the convenience of traveling with menstrual cups.

3.User-Centric Designs – The designs were always created with the audience in mind. Visual environmental impact comparisons, simplied guides, educational infographics and other related creatives make sure every post is easy to comprehend and connect with

HIGHTLIGHTS

Some key moments from our strategy include:

• Myth-Debunking Creatives: These posts spoke importantly on common misconceptions of menstrual products as well as the stigma of menstruation itself.

• Empowering women - Highlighting the benefits of menstrual cups through the empowerment of women

• Eco-Friendly Themes: Posts highlighting the eco-friendly facts and benefits of choosing menstrual cups as well as the impact of it to the environment positively.

Conclusion

Fair Squared’s overall strategy reflects the brand’s continuous commitment to sustainability, fairness and empowerment. By creatively blending this with meaning, we were able to create a digital space on social media that inspires its audiences and feel cared for and valued. 

We hope to build a better community by continuing to grow and remain committed to meet the requirements of our users and potential audiences by upholding Fair Squared as a brand that truly cares