Tis the Season to be Pest-Free: Suren Cooke Sleighs the Competition!

When Christmas is around, the festivities are in full swing! But, nobody wants their holiday cheer spoiled by unexpected visitors (No, we're not talking about your in-laws). That’s where pest control in Sri Lanka comes in—specifically, Suren Cooke Agencies, the company known for making sure pests land firmly on the naughty list- disappear just as quickly! In 2023, our team at Echt Social brought the season to life with a quirky social media campaign, combining festive fun with the importance of staying pest-free during the holidays.

Our Echt-cellent Approach: Turning Pests into Holiday Guests

Let’s be real—we ‘do not do’ bugs. In fact, our lead designer Rushith says “I’m irked by pests, always have been,” he says with an apprehensive grin. “So yeah, turning the visual discomfort of rodents and insects into something festive was a challenge I wasn’t immediately excited about. But it worked out!” 

The solution? Using generative AI to create visuals where pests almost joined in the Christmas cheer. From rats lighting fireworks to cockroaches in Santa hats, Rushith’s creative expertise (paired with gritted teeth) brought together stunning and playful scenes, with every detail carefully styled. "I wanted to make sure the artwork felt lighthearted, but with enough visual punch to remind people that Suren Cooke’s got their backs," Rushith adds. His meticulous attention to shading, highlights, and tones made the art pop while staying on point for the holiday vibe.

Humour Meets Pest Control

When it came to the overall strategy, Dhanushka, who led the brand strategy, embraced the wacky nature of the concept. “I’m always down for something different. Why not have pests crash Christmas? It’s a great way to entertain while reminding people to keep their homes pest-free,” he shares. The goal was never to push sales or leads but to entertain Suren Cooke’s audience and make the brand stand out during the festive season.

The result? A brilliantly whimsical seasonal pest control campaign that had followers laughing, sharing, and of course, calling Suren Cooke if real pests were lurking. Dhanushka’s approach was spot-on, bringing just the right mix of humour and subtle marketing. “People expect boring ads from pest control companies, but we wanted to break that mould,” he explains.

So, what’s the takeaway from this festive adventure? Staying proactive with effective pest management for homes and businesses will help you enjoy a pest-free holiday. Suren Cooke offers a range of safe pest control methods for families, ensuring the only things scurrying around your Christmas tree are squealing children and maybe a puppy—but not critters!

Are you looking for the best pest control company in Sri Lanka to ensure a happy holiday this Christmas in 2024? Then Suren Cooke has you covered for a season that’s merry, bright, and blissfully bug-free!