Introduction: Welcome to the Scroll Zone If people in Sri Lanka aren’t watching Netflix, they’re watching TikTok. Or YouTube Shorts. Or Facebook reels. Or all the above. With one eye on their phone and the other… also on their phone. Short-form video is everywhere. It’s quick. It’s addictive. It’s unpredictable. And it works. If your business is still thinking, “Ah TikTok? That’s for kids doing dances, “you’re missing out. Big time. These platforms are no longer just playgrou