Updated: Nov 10, 2022
Digital marketing agencies in Sri Lanka have been seeing rapid growth in the past few years. With a relatively low population of over about 21 million people, Sri Lanka can be a great place for digital marketing enthusiasts and companies to build their careers.
Growth of digital marketing
Over the past decade or so, digital marketing has become one of the most popular and effective ways to reach a target audience. Whether it is through email, social media, or even search engine optimization, businesses have found new and innovative ways to connect with potential and current customers. This trend does not seem to be slowing down any time soon, as more and more businesses are beginning to invest in digital marketing campaigns.
Growth of digital marketing agencies
Digital marketing agencies are the new black for businesses looking to tap into the latest digital trends and reach new customers without breaking the bank. In other words, there’s a growing demand for these types of services. As more businesses and small nonprofits start using social media, mobile apps, and other online tools to connect with their audience and market their brand, it makes sense that they’d want someone to show them how to do it well. That said, what is driving these digital marketing agency growth?
Let’s take a look at 6 reasons why digital marketing agencies are so popular right now.
1. The Increase in Social Media Users in Sri Lanka
The huge growth in digital marketing agencies has a lot to do with the growth of social media and mobile apps. According to the, We are Social 2022 report, Sri Lanka has over 8.20 million social media users as of February 2022 which is nearly 38% of the total population. As many people now spend a large portion of their time on these platforms, it’s important for businesses to know how to reach out to their target audience. Digital marketing agencies that understand how to use these platforms can help small businesses grow at an accelerated rate.
2. Shift in perception due to Covid-19
Right after the first wave of Covid-19 and the imposing of curfews, businesses had to rely on digital marketing and social media channels to make their products and services accessible to consumers due to limited access to traditional marketing methods. This event gave rise to new digital marketing agencies in Sri Lanka since then as individuals realized the massive potential that digital marketing has as it can be done remotely and regardless of world events businesses can use these channels to market their offerings.
3. Increasing digital customer touchpoints
The third reason why digital marketing agencies in Sri Lanka are growing so fast is due to the increased need for customer service. With customer service becoming more prevalent online, companies require highly trained individuals who know what they're doing when it comes to customer service and social media interactions.
4. Lower start-up costs
As long as people have internet and an interest in digital marketing, it’s easy to start your own agency in Sri Lanka. You can work from anywhere and set your own hours. All of this means that you don’t need to be near a city with lots of opportunities for freelance work and jobs. With the rise of remote work, it’s easier than ever for people to start their own businesses without needing any office space.
5. Businesses prefer data-driven results
Companies and nonprofits can’t afford to spend their time, money, or resources on unproductive marketing tactics. In other words, they need to have a focus on what works and what doesn’t. On the flip side of this, there are many great digital marketing companies that will collect data on your campaign performance to give you the most effective strategies.
In addition to this, these companies typically have access to a lot of data about your audience so they can see which campaigns are performing better than others. This means that not only are they able to do a great job with your social media campaigns and help improve your website traffic but they also know what actually helps convert into sales.
This is why it’s so appealing for businesses and nonprofits to use these kinds of services; digital marketing agencies can provide them with detailed information about how their marketing efforts are working over time. They can tell you exactly how much money you’re spending every month with each campaign and how much you could be saving by switching it up!
6. More cost-effective than traditional marketing
Digital marketing is cheaper than traditional marketing. There are many reasons why digital marketing is cheaper than traditional marketing.
First, digital marketing is easy to measure. With traditional marketing, you must rely on intuition or guesswork to determine how well your campaign is doing.
Digital marketing, especially through online channels, is cheaper than traditional marketing techniques. With the right tools, you can reach a large audience cheaply and effectively.
Digital marketing can also be tailored to meet the specific needs of your business. There are a number of different channels you can use to advertise your product or services.
For more on the benefits of digital marketing over traditional marketing read our blog 6 Reasons Why Digital Marketing is Better Than Traditional Marketing.
Digital marketing is a vital part of any business's marketing strategy, and it’s only going to become more important in the future. Sri Lankan Companies that don’t participate in digital marketing are likely to lose out on the competition. It is important to therefore consult a digital marketing agency or hire your own in-house digital marketing team and reap the rewards.