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Writer's pictureDhanushka De Silva

SEO vs PPC: Why SEO is the Hero You Deserve

Updated: Oct 2

Introduction

Hey there, internet heroes! Are you trying to decide between SEO and PPC advertising for your digital marketing needs? Well, let me tell you why SEO is the hero you deserve.

Organic traffic vs. paid traffic

Listen, there's a big difference between SEO and PPC advertising. SEO focuses on bringing in organic traffic, while PPC advertising is all about that paid traffic. Sure, PPC advertising can bring in quick results, but it's like paying for a one-night stand. With SEO, you're investing in a long-term relationship that will keep paying off for years to come.

Better ROI

Speaking of long-term relationships, let's talk about ROI. SEO has a better return on investment compared to PPC advertising. With SEO, you're investing in optimizing your website for search engines, which can bring in organic traffic for years to come. Meanwhile, with PPC advertising, you're paying for each click, and once you stop paying, the traffic stops. SEO provides a long-term investment that can help you build brand awareness, establish credibility, and increase organic traffic over time.

Increased credibility

Did you know that search engine users are more likely to click on organic search results than paid ads? That's right, 70% of search engine users click on organic results, while only 30% click on paid ads. So, investing in SEO can increase your website's credibility and improve your chances of getting clicks from search engine users. Who doesn't want to be more credible and get more clicks? It's like being a superhero with a cape made of credibility.

Better user experience

SEO is also about creating a better user experience for your website visitors. By optimizing your website for search engines, you also optimize it for users. That means your website will load faster, be more mobile-friendly, and have a better user interface. These factors are essential for keeping users on your website longer and increasing the chances of converting them into customers. Think of it like having a sidekick who's there to make everything easier for you and your visitors.

Better long-term results

Listen, I know PPC advertising can bring in quick results, but SEO provides better long-term results. With SEO, you're investing in your website's long-term success, which can pay off for years to come. Meanwhile, with PPC advertising, you have to keep paying for each click, which can become expensive over time. I don't know about you, but I'd rather have a long-term hero than a quick fix.

Conclusion

In the end, it's clear that SEO is the hero you deserve. By investing in SEO, you can increase organic traffic, establish credibility, and provide a better user experience for your website visitors. Sure, PPC advertising can provide quick results, but SEO is the hero you can count on for long-term success. So, put on your SEO cape and let's save the digital marketing world together!



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